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Posts Tagged ‘impressions’

The Zipcar Story: Strong Leadership, Savvy Marketing and Key Hiring Enables Rapid Growth

Scott Griffith was a hired gun who was selected to bring a floundering startup that was underfunded and unable on its own to get to those levels of efficiency to become a global leader in the business. Proper leadership established a strong brand / marketing brand internal as well as externally to capture the market then execute on how to keep up with the business needs as it grew exponentially.

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