Scott Griffith was a hired gun who was selected to bring a floundering startup that was underfunded and unable on its own to get to those levels of efficiency to become a global leader in the business. Proper leadership established a strong brand / marketing brand internal as well as externally to capture the market then execute on how to keep up with the business needs as it grew exponentially.
Posts Tagged ‘Entrepreneur’
Learn from Underdogs to Develop a Competitive Edge
I’ve been in the technical recruitment business for the past 25 years, and have experienced a variety of management styles. The one with the most impact was the management philosophy of a prior employer: be nimble, thrifty and competitive. Discretionary costs for marketing, advertising and expenses were scrutinized and discouraged, while value was placed on […]